Tag Archives: marketing

Trying Something New – Open House

16 Mar

We tried something new at our library this week – an open house for township employees. One of our major goals of late is to educate the public about everything the library has to offer – services, programs and resources. So, I got to thinking, how about we try to reach out to a ready made audience – the one that works in the same building we do, other township employees.

open house.pngWe created an open house event and a flyer to promote the idea. We included the information in the township employee monthly newsletter, it was mentioned at township meetings and a reminder email went out the day before.

We used our Keurig to offer coffee, tea, hot chocolate and other hot beverages and bought the good donuts! Plus, we had a raffle for a $10 gift card to the local gas station/convenience store, which helped in figuring out how many people stopped by. We made copies of many of our flyers, created a new one to promote our online resources, updated information and displayed everything to inform and educate our fellow colleagues.

We started our event at 7:45am because many of the staff begin work at 8:15 and I wanted to make sure they had enough time to stop by before getting to their desk. Honestly, I expected only a handful of people and am excited to report that about 15 people showed up! A few of which are regular library users, while others work across the hall from us and don’t use many of the library services.

We issued library cards, gave impromptu tours, talked about eBooks and our online resources and I was so excited to hear almost everyone announce, “I didn’t know you had/did that!” I’m hoping each of these people went back to their offices and talked up the library to their co-workers or went home and told their family about what they learned.

I would have loved to see a few more employees stop by, but I think we’ll try it again in the fall and hope for a larger turnout. I’m never sure how something new will turnout, but I’m so glad we gave it a try and that the people who came to the library learned something new.

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…And Now a Short Break

3 Aug
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Kriston Jae Bethel

I’m taking a quick break today from my regularly scheduled blogging to blog-brag a little about the my partner’s amazing skills when it comes to photography and graphic design. I’m going to try really hard not to get too mushy, but he’s got some amazing skills and is brave enough to choose to work (as a freelancer) in an industry that is misunderstood, similarly to libraries (my phone has a camera, why do we need to hire a photographer?), and excel at what he does. Kriston is an editorial photographer working in Philadelphia (and surrounding areas) and has been dappling in illustration for the past month or so working on his graphic design skills, which means creative projects that he gets to have fun and play around with while trying new techniques. In reality, he gets the chance to combine his love of music, puns and illustration to create this awesome graphic for the upcoming eclipse.  A lot of libraries are offering programs about the solar eclipse and are handing out solar eclipse glasses, so if you’re so inclined, you are more than welcome to use this image (please credit him!).

To learn more about how he created this image, check out his Behance page to see the step-by-step process for creating something like this (it’s way more advanced than I imagined it to be). And follow him on Instagram (@kjbethel) for a chance to check out some of his amazing photographs.

And stay tuned, because tomorrow we’ll be back to our regularly scheduled program…

Director’s Thoughts #11 – Marketing

12 Jul

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Our township has a quarterly publication that promotes the township departments and we usually have a little space in it. For the summer, I made sure to include the information about the summer reading program as well as where we are in our strategic planning process. I strongly believe in communication with my staff and with the public.

Then our public information officer stopped me in the hall and said that she had a little more space in the publication and asked if I wanted it.  I didn’t even stop to think and said yes, which of course meant they needed something by the end of the day. I didn’t have anything specific I wanted to share, but I knew the space was valuable.

So after a quick brainstorming session, I realized that we are continually asking how we can show people that we offer so much more than books. In fact, our unofficial tagline is “So much more than books!” With that in my mind, I created an article entitled, “We bet you didn’t know the library offers…” with a list of things that we offer that are more than the physical books on our shelves. I was super proud of the idea and our information officer was shocked by everything we can do for our community – I’d say a win-win situation!

Library Card Drive

1 Mar

library-card-driveI spent a few hours last night at our new community center talking with residents about the library and signing up residents with library cards. Many of the people I saw come through the doors were people I see in the library on a regular basis. I gave them updated an event calendar and let them know about some new programs we’re offering. Others had questions about how to update their library card and although I couldn’t update their cards on site, I let them know what they needed to bring to the library and how easy it was to update their cards. I talked to a few people about OverDrive for eBooks and audio books and also showed a lot of people Playaways and how easy they are to use.

We donated a few Playaways to the Community Center that focus on guided meditation after a suggestion of a regular library user and new community user. I’m excited to roll out this really cool partnership and hope that many people take advantage of trying out meditation.

In the end, I was able to sign up four people for library cards (which isn’t too many), but I think it is so important to remind people that we still exist and to show them everything that we have to offer them for free! I’ll be stopping by the community center again on Saturday morning to hopefully hit up another group of people!

Cruise Into Kindergarten Bulletin Board

24 Mar

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Pennsylvania Public Libraries have created the Cruise Into Kindergarten model to promote early literacy programs and book lists in public libraries.  Many states libraries and associations are adopting similar models to promote just how much public libraries offer their residents in terms of early literacy – in storytimes, STEAM programs, dances, art workshops, Family Place libraries, 1,000 Books Before Kindergarten, booklists for infants, toddlers and preschoolers and so much more.

So to promote this amazing initiative, I re-created our online Cruise game on our front bulletin board, complete with spaces and promoting all the great programs and books our library offers families with children from birth – Kindergarten.

We have Family Reading Month during the month of April, so there are a lot of extra activities happening for families, which means more people checking out this awesome bulletin board and the awesome website for more information and activities to do with their kids!

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