Tag Archives: marketing

…And Now a Short Break

3 Aug
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Kriston Jae Bethel

I’m taking a quick break today from my regularly scheduled blogging to blog-brag a little about the my partner’s amazing skills when it comes to photography and graphic design. I’m going to try really hard not to get too mushy, but he’s got some amazing skills and is brave enough to choose to work (as a freelancer) in an industry that is misunderstood, similarly to libraries (my phone has a camera, why do we need to hire a photographer?), and excel at what he does. Kriston is an editorial photographer working in Philadelphia (and surrounding areas) and has been dappling in illustration for the past month or so working on his graphic design skills, which means creative projects that he gets to have fun and play around with while trying new techniques. In reality, he gets the chance to combine his love of music, puns and illustration to create this awesome graphic for the upcoming eclipse.  A lot of libraries are offering programs about the solar eclipse and are handing out solar eclipse glasses, so if you’re so inclined, you are more than welcome to use this image (please credit him!).

To learn more about how he created this image, check out his Behance page to see the step-by-step process for creating something like this (it’s way more advanced than I imagined it to be). And follow him on Instagram (@kjbethel) for a chance to check out some of his amazing photographs.

And stay tuned, because tomorrow we’ll be back to our regularly scheduled program…

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Director’s Thoughts #11 – Marketing

12 Jul

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Our township has a quarterly publication that promotes the township departments and we usually have a little space in it. For the summer, I made sure to include the information about the summer reading program as well as where we are in our strategic planning process. I strongly believe in communication with my staff and with the public.

Then our public information officer stopped me in the hall and said that she had a little more space in the publication and asked if I wanted it.  I didn’t even stop to think and said yes, which of course meant they needed something by the end of the day. I didn’t have anything specific I wanted to share, but I knew the space was valuable.

So after a quick brainstorming session, I realized that we are continually asking how we can show people that we offer so much more than books. In fact, our unofficial tagline is “So much more than books!” With that in my mind, I created an article entitled, “We bet you didn’t know the library offers…” with a list of things that we offer that are more than the physical books on our shelves. I was super proud of the idea and our information officer was shocked by everything we can do for our community – I’d say a win-win situation!

Library Card Drive

1 Mar

library-card-driveI spent a few hours last night at our new community center talking with residents about the library and signing up residents with library cards. Many of the people I saw come through the doors were people I see in the library on a regular basis. I gave them updated an event calendar and let them know about some new programs we’re offering. Others had questions about how to update their library card and although I couldn’t update their cards on site, I let them know what they needed to bring to the library and how easy it was to update their cards. I talked to a few people about OverDrive for eBooks and audio books and also showed a lot of people Playaways and how easy they are to use.

We donated a few Playaways to the Community Center that focus on guided meditation after a suggestion of a regular library user and new community user. I’m excited to roll out this really cool partnership and hope that many people take advantage of trying out meditation.

In the end, I was able to sign up four people for library cards (which isn’t too many), but I think it is so important to remind people that we still exist and to show them everything that we have to offer them for free! I’ll be stopping by the community center again on Saturday morning to hopefully hit up another group of people!

Cruise Into Kindergarten Bulletin Board

24 Mar

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Pennsylvania Public Libraries have created the Cruise Into Kindergarten model to promote early literacy programs and book lists in public libraries.  Many states libraries and associations are adopting similar models to promote just how much public libraries offer their residents in terms of early literacy – in storytimes, STEAM programs, dances, art workshops, Family Place libraries, 1,000 Books Before Kindergarten, booklists for infants, toddlers and preschoolers and so much more.

So to promote this amazing initiative, I re-created our online Cruise game on our front bulletin board, complete with spaces and promoting all the great programs and books our library offers families with children from birth – Kindergarten.

We have Family Reading Month during the month of April, so there are a lot of extra activities happening for families, which means more people checking out this awesome bulletin board and the awesome website for more information and activities to do with their kids!

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Everyday Advocacy – Week of Tuesday, March 8

8 Mar

Take Action Tuesday

Introduce Everyday Advocacy to a colleague.

Everyday Advocacy isn’t just a one-person show!

This week, introduce Everyday Advocacy to a colleague who’s unfamiliar with the initiative.


 

Rather than introduce Everyday Advocacy to just one person, I’d love to introduce it to all my readers!  Everyday Advocacy is a grassroots effort to advocate for the amazing things libraries are already doing.  And the website has some really, really simple ways to begin advocating for your library, your job and the profession at large!

If you’re looking for new ways to encourage advocacy in your library, you definitely want to check out the Everyday Advocacy website. The website is FILLED with get inspired, speak out and engage in your community.

There is also a Take Action Tuesday blog filled with information about advocacy and what other libraries are doing to promote themselves and their services.  It’s also really nice because they post just once a week, so you don’t feel overwhelmed by trying to keep up with the posts!

And if you really want to get involved try out the Everyday Advocacy Challenges to really jump start your advocacy!

Now get out there and advocate for libraries!

 

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