Director's Thoughts #11 – Marketing

Our township has a quarterly publication that promotes the township departments and we usually have a little space in it. For the summer, I made sure to include the information about the summer reading program as well as where we are in our strategic planning process. I strongly believe in communication with my staff and with the public.

Then our public information officer stopped me in the hall and said that she had a little more space in the publication and asked if I wanted it.  I didn’t even stop to think and said yes, which of course meant they needed something by the end of the day. I didn’t have anything specific I wanted to share, but I knew the space was valuable.

So after a quick brainstorming session, I realized that we are continually asking how we can show people that we offer so much more than books. In fact, our unofficial tagline is “So much more than books!” With that in my mind, I created an article entitled, “We bet you didn’t know the library offers…” with a list of things that we offer that are more than the physical books on our shelves. I was super proud of the idea and our information officer was shocked by everything we can do for our community – I’d say a win-win situation!