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Audiobooks at the Gym – Literacious
Penguin Random House Audio is advertising in an ingenious place, if you ask me. This postcard was in a rack outside the women’s locker room and they’ve had ads running on the gym’s television channel for at least a few weeks now. That’s a captive audience and one that can easily use something different to listen to as they workout! I don’t often listen to audiobooks at the gym, but I did get my boyfriend’s mom to start using Playaways, individual machines loaded with an audiobook – all you need are a pair of headphones! I do listen to podcasts at the gym a lot, my commute is under 5 minutes to work, so the gym is where I spend a lot of my time catching up on the podcasts I follow. What do you listen to at the gym?
Laura Arnhold