Advocacy – The Easy Way

I’m so proud of myself – I actually read through Children & Libraries (the spring 2015 edition) already!  There were lots of interesting articles, but the one that stood out to me the most was “It’s How You Say It” written by Jenna Nemec-Loise about the importance of using value-based language when creating an elevator speech.
I’ve heard about elevator speeches for a number of years – short (one-minute or less) ways to inform people about library issues.  The problem with most of the information I have learned about elevator speeches is that everyone tells me they’re important, but I’ve never seen anything that shows how to write one or what it should look like.
Well, look no further – this article gives you concrete examples of elevator speeches, even going to show the importance of value-based language when creating your speech.   This type of language is “action-oriented” emphasizing the impact you have on children and families rather than the services and programs you provide. (Nemec-Loise, 32)
Nemec-Loise has even provided a template “I help [insert target audience] [insert verb phrase] at the library so that [insert proven/expected positive outcome for target audience].”
A great example she gives is rather than saying “I do storytime at the library,” try saying, “I help parents and caregivers promote kindergarten readiness at the library so their young children can start school ready to learn.”  Isn’t it amazing how much more powerful and impactful you sound when using the right words?
I’m excited to think about the ways in which I can create these types of elevator speeches for when I’m out in the community.  Definitely take a look at this article, it was well worth the read!  And if you’re looking for more information about advocacy, check out the ALA Everyday Advocacy website!