People Magazine Advertisements & Books?

I had to travel over the weekend and during the inevitable delayed layover at the Atlanta airport, I was perusing People Magazine.  But not just any People the Collector’s Special about the movie Divergent due out in theatres on March 21st.  I’m sure most (if not all) of you know the movie is based on the best-selling book/series by Veronica Roth.  The magazine was full of photos from the movie set, articles and interviews about the actors and the numerous advertisements that make me wonder if there’s any actual magazine content at all.  But I was really surprised to see that this issue had 7 full-page advertisements for young adult books.  Some were by the publishers – highlighting a number of different titles, while a few were for specific series or titles.  Most of the titles seemed to be science fiction, post-apocalyptic titles – almost a “Divergent-read alikes” list for teens.  It was a really interesting thing to see in such a mainstream, popular magazine.  And I hope the readers buying the magazine take a second to add some of these titles to their “to-read” list.